How to convert your knowledge and expertise into an online business

by Mar 3, 2021

As the world economy is changing and technology is advancing, there is more competition for the same marketplaces than ever before. So, if you are considering starting an online business, you need the right strategy. Otherwise, you risk wasting time and money.

You might not think you have what it takes to start your own online business, but if you follow the right steps, you can create a thriving income faster than you think. The key is to know mistakes to avoid as well as the mindset that running a business requires. Read on to discover the key steps you need to know to launch and run your online business successfully.

Let’s dive in.


Research Your Market

The first step in any business is to know your market. After all, doing business can be broken down to a simple mantra: “Find out what people want and give it to them.”

Of course, if you don’t know what they want in the first place, you’re stuck going in circles. Some key ways to learn more about your market include:


You can learn what your market wants by conducting a survey. This can be done via email, phone, or in person with members of your target market.

Friends and Family

Sometimes, your friends and family are great sources of information. Ask them if their connections have a need for your skillset, and you could have your first customers.

Keyword Research

Using online tools like Google Keyword Planner can uncover the popularity of certain search terms. This allows you to gauge market demand.

Competitive Research

Seeing what competitors are already doing lets you know if your idea is profitable or not. More competitors can actually be a great thing.

One, or a combination of these methods, will help you gauge interest for what you can offer.


Create a Business Plan

If you’re planning on just “winging it,” you will end up making a lot of mistakes. There might be a mismatch between your product and your market. You might even run out of cash to fund yourself while you’re trying to get it off the ground.

There are various aspects of a good business plan you need to consider:

Funding Source

Will you be self-funding, going through investors, or crowdsourcing your funding? Having this hammered out ahead of time allows you to act faster and gain traction.

Revenue Goals

What kind of income or revenue do you want your business to generate? Not having a target could lead to a loss of motivation and loss of direction.

Your Skills and Competencies

What are you best at? Your online business will revolve around the skills that you excel at and can create a competitive advantage from.


Tailor the Business to Your Audience

Every great business is well-structured and tailored specifically to the needs of the audience. So if you’re creating, for an example, an online course business, it helps to do your research  on what will make your courses more structured and attractive for clients to try in the first place.

If you make the scope of your course too broad, you might not solve any significant problems for any part of your market, resulting in a loss of business. Instead, it’s better to zero in on more tangible issues. Here are ways to tailor your business more efficiently to your audience:


The content should speak directly to the problems your clients are trying to solve. They are seeking specific knowledge, so be sure to use your market research in your content creation.


Everyone consumes content at a different pace. If possible, create various modules, produts, or experiences that allow your customer to move along your content at their own pace. That way, they don’t get frustrated.

Age and Demographics

Make the content appropriate in terms of the age, demographic and other background information about your clients.

The better you get to know your audience, the more you’ll be able to deliver the kind of content they will find valuable, which will further establish your reliability as a source.


Establish an Online Presence

Let’s assume that you have an excellent idea of your target audience, a great business plan, and contentthat is perfectly customised to your market. This still won’t translate into success if no one knows about you.

You need to establish an online presence that will bring sufficient attention to yourself and strengthen your brand.

There are various ways to achieve this. Let’s look into some.

Email List

Create a database of customers via your email list. You can email them relevant info, and even offer promotions on an ongoing basis.

Social Media

Stay active on social media by posting about industry topics. This showcases authority and provides value.

Offering Value in Online Communities

A great way to build your online presence is to post in online communities. You can answer questions and bring attention to your business that will increase your client base.



One of the issues you might come across when starting your online business is building enough trust and credibility. If you think this could be an issue, you should consider looking into certifications for your knowledge and skill set. Whether you are advertising technology, communication, or other skills, having a certification makes you stand out from competitors.


Wrapping Up

When it comes to running an online business, it is easier said than done. However, if you use the correct game plan, you can avoid common pitfalls and create an excellent business for yourself.

Converting your knowledge and expertise into an online space requires hard thinking and hard work at first. Once you get it running, you can even automate many aspects of your business so that you can focus on your core skills. That way, you can achieve a high income and do work that you love, even in a difficult economy.


Featured image courtesy of Unsplash

Joe Peters

Joe Peters

Marketing Consultant

Joe Peters is a Baltimore-based freelance writer and an ultimate techie. When he is not working his magic as a marketing consultant, this incurable tech junkie devours the news on the latest gadgets and binge-watches his favorite TV shows. Follow him on @bmorepeters